1. There won’t be any secrets to SEO (Search Engine Optimization) techniques and SEO guidlines are actually specified at the various Google search websites. If a SEO consultant tries to hide anything with regards to their SEO implementations, you can consider chosing one which does not.
2. In my opinion, a SEO consultant should also have some understanding about Branding, Marketing Strategies, Website design, Operation Culture, Vison & Mission & Values associated with his/her clients. So that in the act, this SEO consultant can offers credible proposals in support along with your Company’s long term goal and business operations.
3. SEO Implementation isn’t just about getting some SEO Experts or Consultants to re-architect internet structure. It also require active participation in the clients to actively keep the SEO realization inside their business operation, both online and offline. If someone tells you that only his/her SEO services are needed, he/she is simply half-right.
4. There is no guarantee to no. ONE position from the search ranking result, as described at Google’s website. Off course, there still be a high probability to be at the first ranking page – if SEO techniques are implemented professionally. Beware if a SEO consultant that notifys you that he can guarantee top position, specially the FIRST position.
5. Each SEO consultant or Expert and SEO firms gives different SEO implementation period to see your SERPs (Search Engine Result Pages). Some 3 months, some Half a year, some will skip this. The more it is, the better.
6. The FEE for SEO will not be cheap, since it requires a lot of creativities and SEO know-how experiences. The SEO service fee in Singapore ranges from a couple of hundreds to anything inside the 5-digits value. Choose wisely, my suggestion would be to engage a professional service from the one that that offers you value.